Curated kits from Italy's top professional brands with treatment protocols, service pricing guides, and a path to building your Italian product expertise. Not available through standard distribution.
Choose Your Kit
Cruelty Free
Vegan Friendly
Paraben Free
SLS Free
Nickel Tested
Each kit is designed around a specific salon workflow.
Complete Italian color maintenance system. Anti-brass toning, anti-orange correction, and color lock protocols for post-color services that eliminate callbacks.
Three complete treatment systems for every damage level. SOS rescue for emergencies, keratin rebuilding for structure, and milk protein therapy for deep hydration.
A curated introduction to two iconic Italian brands. Try the quality before committing to a full line, with a $50 upgrade credit toward the Signature Starter.
Our full introduction to Italian luxury. Two premium brands, complete protocol guides, retail pricing and margin guides, and a partner onboarding plan.
No rep visits. No minimums. No pressure.
Pick the bundle that matches your specialty. Color maintenance, damage repair, or the full multi-brand experience.
Digital treatment protocols and product guides arrive by email immediately after purchase. Print-ready, station-friendly.
Follow the step-by-step protocols. Introduce Italian-quality treatments and build a retail line clients can't find elsewhere.
Italian salon-grade formulations in action.
Dall'Italia is building a network of salon professionals who know Italian product science deeply enough to educate others. Our Signature Starter partners get priority consideration for future educator and certification opportunities as we expand across North America.
This isn't a franchise pitch. It's a product-first relationship, and the professionals who adopt early are the ones we'll want to grow with.
Educator program details announced to existing partners first.
Upgrade to the Signature Starter and save $50 on your next step.
$50 off orders $249+ • One per customer
Color science and targeted treatment systems. Used in over 5,000 European salons. Professional-grade formulations at accessible price points.
Luxury Italian haircare with organic active ingredients. The kind of product that starts conversations and builds a premium retail line.
Eco-sustainable precision styling from Italy. Premium finishing products for professionals who want something their market hasn't seen yet.
Before ordering.
Working salon professionals: colorists, stylists, suite owners, and salon owners. These are professional-grade Italian products with treatment protocols designed for client services, not consumer retail.
Each kit includes a professionally written PDF with step-by-step treatment protocols, product usage instructions, timing guides, and service pricing recommendations. Designed to go from unboxing to client chair immediately.
Sampler buyers receive a $50 credit toward the Signature Starter (11 products, normally $299). Apply code UPGRADE50 at checkout to bring the price to $249.
Yes. Every product in these kits is available individually through our store. The kits are the best way to try a curated selection at introduction pricing.
We're building a network of knowledgeable salon professionals who can help other stylists learn Italian product techniques. It's early. We'll share details with our existing partners first as the program takes shape.
Choose a kit and start introducing products your clients can't find anywhere else.
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